Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Destination Sustainability: How Important For Competitiveness?

Editorial Team -
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Insights & Advice

Smart Cities and Place Branding: Which are the Opportunities and Challenges?

Editorial Team -
Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
Insights & Advice

How Do Emotions Influence Place Branding Success?

Editorial Team -
What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
Insights & Advice

Place Brand Architecture: What Does It Mean and How to Use It?

Editorial Team -
Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
Insights & Advice

How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers

Editorial Team -
“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...
Insights & Advice

Vadim Volos on Country Brands, National Image and Tracking Reputation

Editorial Team -
Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
1...262728...44Page 27 of 44

Latest Insights:

Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland (& Around the World).