Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Global Green Economy Index 2018: Key Findings, Tendencies, Methodology

Editorial Team -
Jeremy Tamanini of DualCitizen discusses the key findings and results of the 2018 Global Green Economy Index: winners, losers and trends.
Insights & Advice

Sustainability Performance: How Important For Destination Reputation?

Editorial Team -
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Insights & Advice

Destination Sustainability: How Important For Competitiveness?

Editorial Team -
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Insights & Advice

Smart Cities and Place Branding: Which are the Opportunities and Challenges?

Editorial Team -
Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
Insights & Advice

How Do Emotions Influence Place Branding Success?

Editorial Team -
What role do emotions play in place branding? How important are they for its success? Here the views of place brand experts around the world.
Insights & Advice

Place Brand Architecture: What Does It Mean and How to Use It?

Editorial Team -
Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
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