Insights & Advice

4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)

Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.

How Gamified Placemaking Can Reconnect Us with Cities

Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.

Good Country Index 2017 Findings: Simon Anholt on Good Country Leaders and Laggards

Good Country Index 2017 ranking results: Simon Anholt shares his thoughts on the latest Good Country study, the leaders, laggards and broader implications.

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