How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

How-To Guides

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

Editorial Team -
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
How-To Guides

Place Branding and the Climate Emergency: Place Brand Leaders Podcast Episode Three

Editorial Team -
Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer - this time in conversation with Malcolm Allan of Bloom Consulting.
How-To Guides

How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two

Editorial Team -
In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
How-To Guides

How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors

Editorial Team -
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
How-To Guides

Place Brand Management: How to Initiate Brand Action Planning, How to Control

Editorial Team -
Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel of place branding specialists (in...
How-To Guides

How Can Place Branding Support Conflict Resolution and Peacebuilding?

Editorial Team -
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
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