Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Hele Lõhmus on Tallinn’s Path to Smarter, More Sustainable Tourism

Editorial Team -
Discover how Tallinn is leading the way in sustainable urban tourism. Hele Lõhmus shares insights on innovation, green travel, and long-term destination branding.
Interviews

Jibril Salifu on Digital Storytelling, Citizen Engagement and Sport in Place Branding

Editorial Team -
Interview with Jibril Salifu on how media, digital communications and sport can shape place identity - with insights from Ghana and the UK.
Interviews

Lisa Barrett on Rethinking Tourism at Destination Canada

Editorial Team -
Destination Canada's Lisa Barrett shares how tourism can drive wellbeing, sustainability, and long-term value for communities across Canada.
Interviews

Irina Tolstousov on Shaping the Moldova Country Brand

Editorial Team -
Irina Tolstousov shares insights on Moldova’s evolving identity, investment promotion and country branding strategy.
Interviews

Héctor Greco on Building a Community-Driven Brand for San Andrés Island

Editorial Team -
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
Interviews

Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital

Editorial Team -
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.
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