Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Samantha Crawford on Brand Scotland, the Power of Storytelling, and National Pride

Editorial Team -
Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.
Interviews

Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers

Editorial Team -
Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.
Conferences

Clare Dewhirst on City Nation Place Global 2024 & 10 Years of Place Branding

Editorial Team -
Explore what to expect at City Nation Place Global 2024. Clare Dewhirst shares key themes and reflects on ten years of place branding.
Interviews

Steve Duncan: Managing Director C Studios

Editorial Team -
Explore our interview and professional profile of Steve Duncan - expert in place marketing for FDI and talent attraction. Managing Director of C Studios.
Interviews

Magdalena Florek: Scholar, Speaker, Advisor

Editorial Team -
Explore the professional profile of Magdalena Florek - independent scholar, speaker and place branding advisor, based in Poland.
Interviews

Jess Radford: Place Branding Director at Brand Tasmania

Editorial Team -
Discover Jess Radford's innovative work as Director of Place Branding and Operations at Brand Tasmania and her speaker profile.
123...47Page 1 of 47

Latest Insights:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

Quick Links

Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland (& Around the World).