Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Héctor Greco on Building a Community-Driven Brand for San Andrés Island

Editorial Team -
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
Interviews

Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital

Editorial Team -
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.
Interviews

Aoife O’Shaughnessy on Limerick’s Transformation and City Branding Strategy

Editorial Team -
Aoife O’Shaughnessy discusses Limerick’s recognition as a finalist in the 2025 Place Brand Impact Story Awards, and the city’s evolving brand strategy.
Interviews

Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey

Editorial Team -
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Interviews

Thea McGovern on Scotland’s Evolving Brand Strategy

Editorial Team -
Thea McGovern of Leith reflects on 15+ years of shaping Scotland’s nation brand, the shift towards values-led storytelling, and the challenges of balancing domestic and international perceptions.
Interviews

Rob Catterson on How Scotland is Attracting Global Investment

Editorial Team -
Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.
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