Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story

Editorial Team -
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Interviews

Luca Petruzzellis on Sensory Branding and the Role of Psychology

Editorial Team -
What does place branding have to do with psychology? This is one of the questions which Luca Petruzzellis discusses in this interview. He also introduces his work on sensory branding and looks at the growing importance of the digital world in place branding.
Interviews

Jan Gehl on How To Make Cities More Liveable and Sustainable

Editorial Team -
Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
Interviews

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

Editorial Team -
Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
Interviews

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

Editorial Team -
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Interviews

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding

Editorial Team -
Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
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