Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

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Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Interviews

Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding

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Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
Interviews

Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City

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Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Interviews

Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

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Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Interviews

Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area

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Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Interviews

Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media

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Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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