Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Chunying Wen on Place Branding Research and City Branding in China

Editorial Team -
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.
Interviews

Don Dioko on Macau, Tourism Marketing and Destination Branding in China

Editorial Team -
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
Interviews

Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation

Editorial Team -
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
Interviews

Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia

Editorial Team -
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
Interviews

Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends

Editorial Team -
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
Interviews

Chris Brown on the Branding and Marketing of Liverpool City Region

Editorial Team -
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
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