Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Olle Zetterberg on Stockholm Business Region Marketing and Branding

Editorial Team -
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Interviews

Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends

Editorial Team -
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Interviews

Tobias Grut on The Nordics Region Branding Challenges and Benefits

Editorial Team -
Tobias Grut, Project Manager of Branding the Nordic Region, on how The Nordics as region brand is helping Nordic countries gain traction internationally, the challenges of region branding and which major trends will influence the work of place branding professionals in 2018.
Interviews

Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands

Editorial Team -
Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.
Interviews

Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role of Empathy and Collaboration

Editorial Team -
Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen's city brand success.
Interviews

Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies

Editorial Team -
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.
1...252627...48Page 26 of 48

Latest Insights:

Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed by Aatoon. Made with ♥ in Switzerland (& Around the World).