Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth
Mary Harris on the Future of Place Branding: Tech, Storytelling, and Strategy
Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding
Salma Ghanem on District Identity and Place Branding in the Arab World
Alia El Banna on Identity and Belonging in Place Branding
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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