Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Courtney Fingar on Navigating the Future of FDI and Economic Development

Editorial Team -
Explore Courtney Fingar's insights on FDI and the future of investment attraction and economic development in this exclusive interview.
Interviews

Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth

Editorial Team -
Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Interviews

Mary Harris on the Future of Place Branding: Tech, Storytelling, and Strategy

Editorial Team -
Explore Mary Harris's illuminating insights into the intersection of technology, storytelling, and place branding in our exclusive interview.
Interviews

Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding

Editorial Team -
Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.
Interviews

Salma Ghanem on District Identity and Place Branding in the Arab World

Editorial Team -
Explore Salma Ghanem's insights on district identity and place branding in the Arab World, highlighting unique challenges and strategies.
Interviews

Alia El Banna on Identity and Belonging in Place Branding

Editorial Team -
Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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