Interviews

Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth

Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.

Mary Harris on the Future of Place Branding: Tech, Storytelling, and Strategy

Explore Mary Harris's illuminating insights into the intersection of technology, storytelling, and place branding in our exclusive interview.

Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding

Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.

Salma Ghanem on District Identity and Place Branding in the Arab World

Explore Salma Ghanem's insights on district identity and place branding in the Arab World, highlighting unique challenges and strategies.

Alia El Banna on Identity and Belonging in Place Branding

Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.

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