Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Gert-Jan Hospers on Urban and Regional Development and Place Marketing

Editorial Team -
Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Interviews

Annette Pritchard on Tourism, Media Representations of Places and Destination Branding

Editorial Team -
Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.
Interviews

Frans van der Avert on Amsterdam City Marketing and Destination Branding

Editorial Team -
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
Interviews

Eli Avraham on Place Image and Media Coverage of Cities and Countries

Editorial Team -
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
Interviews

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

Editorial Team -
Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Interviews

Dominic Medway on City Marketing and the Future of Town Centres in the UK

Editorial Team -
Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
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