Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Mariusz Sagan on Shaping Lublin: Innovative Strategies for a Dynamic City Brand

Editorial Team -
Discover how Mariusz Sagan is driving Lublin’s development and growth through innovative strategies and collaborations in our interview.
Interviews

Leonardo Nieto on Advancing Colombia’s Place Branding and Destination Management

Editorial Team -
Explore Leonardo Nieto's thoughts on Colombia's place branding and destination management: challenges, successes and trends.
Interviews

Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision

Editorial Team -
Discover how Maria Lypiatska, Head of Brand Ukraine, navigates the challenges of nation branding during crisis. Interview.
Interviews

Courtney Fingar on Navigating the Future of FDI and Economic Development

Editorial Team -
Explore Courtney Fingar's insights on FDI and the future of investment attraction and economic development in this exclusive interview.
Interviews

Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth

Editorial Team -
Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Interviews

Mary Harris on the Future of Place Branding: Tech, Storytelling, and Strategy

Editorial Team -
Explore Mary Harris's illuminating insights into the intersection of technology, storytelling, and place branding in our exclusive interview.
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