Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

Editorial Team -
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Interviews

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

Editorial Team -
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Interviews

Gwen Zuring on Brabant Place Brand Management Strategies

Editorial Team -
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Interviews

Giannina Warren on Professionalizing Place Branding

Editorial Team -
Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...
Interviews

Florida Clements on Place Identity and the Isle of Man

Editorial Team -
Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Interviews

Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US

Editorial Team -
Amanda Ellis on what livability means and why smaller cities and towns are thriving with regard to attractiveness for talent and investment.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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