Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Gwen Zuring on Brabant Place Brand Management Strategies
Giannina Warren on Professionalizing Place Branding
Florida Clements on Place Identity and the Isle of Man
Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US
Adriana Acosta on 10 Years of the Essential Costa Rica Country Brand
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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