Podcast

Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

Florian Kaefer -
Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.
Podcast

How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8

Florian Kaefer -
How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.
Podcast

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

Florian Kaefer -
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Podcast

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Florian Kaefer -
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Podcast

2021 Place Branding Trends and Priorities – Podcast Episode Five

Editorial Team -
What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
How-To Guides

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

Editorial Team -
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
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