Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Origins and Meaning of ‘Clean, Green’ New Zealand
How Much Does the Branding and Marketing of Places Cost?
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
Who Cites Whom in Place Branding? Efe Sevin Investigates
Gadis Ranty on Public Diplomacy, Coffee and Indonesia as Country of Origin
Research Insight: A Short History of City Branding Research and Practice
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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