Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Place Branding Examples

Origins and Success of 100% Pure New Zealand Destination Brand

Florian Kaefer -
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.
Research Updates

Origins and Meaning of ‘Clean, Green’ New Zealand

Florian Kaefer -
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Insights & Advice

How Much Does the Branding and Marketing of Places Cost?

Editorial Team -
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Place Branding Examples

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

Editorial Team -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Research Updates

Who Cites Whom in Place Branding? Efe Sevin Investigates

Editorial Team -
Efe Sevin investigates who cites whom in place branding, using Citation Network and Bibliographic Coupling Analysis. Must read for scholars interested in the branding of cities, regions, countries, nations and destinations.
Research Updates

Gadis Ranty on Public Diplomacy, Coffee and Indonesia as Country of Origin

Editorial Team -
Does coffee come to your mind when thinking about Indonesia? Country-of-origin, nation branding and public diplomacy are the passions of Gadis Ranty, a junior official at the Indonesian Ministry of Foreign Affairs. Gadis recently wrote an article for the Master of Public Diplomacy blog at the University of Southern California, Annenberg (USA), which was republished in The Jakarta Post. This guest post is an expanded version of the original article, in which Gadis shares her personal view.
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