Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

Origins and Meaning of ‘Clean, Green’ New Zealand

Florian Kaefer -
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Insights & Advice

How Much Does the Branding and Marketing of Places Cost?

TPBO -
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Place Branding Examples

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

TPBO -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Research Updates

Who Cites Whom in Place Branding? Efe Sevin Investigates

TPBO -
Efe Sevin investigates who cites whom in place branding, using Citation Network and Bibliographic Coupling Analysis. Must read for scholars interested in the branding of cities, regions, countries, nations and destinations.
Research Updates

Gadis Ranty on Public Diplomacy, Coffee and Indonesia as Country of Origin

TPBO -
Does coffee come to your mind when thinking about Indonesia? Country-of-origin, nation branding and public diplomacy are the passions of Gadis Ranty, a junior official at the Indonesian Ministry of Foreign Affairs. Gadis recently wrote an article for the Master of Public Diplomacy blog at the University of Southern California, Annenberg (USA), which was republished in The Jakarta Post. This guest post is an expanded version of the original article, in which Gadis shares her personal view.
Research Updates

Research Insight: A Short History of City Branding Research and Practice

TPBO -
In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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