Uncategorized

Brand Asia at World Economic Forum Davos: Underpitched or Overplayed?

Editorial Team -
India nation brand expert Aparna Sharma reflects on the role of Brand Asia at the World Economic Forum in Davos, calling for a more nuanced, strategic approach to country promotion and brand positioning.
Uncategorized

Public Diplomacy in Indonesia and Southeast Asia: Trends and Challenges

Editorial Team -
In this guest post USC Annenberg graduate and junior ministry official Gadis Ranty shares her thoughts on public diplomacy in Indonesia and Southeast Asia - the trends and challenges.
Uncategorized

Tourism Brands and Destination Marketing Campaigns in Asia

Editorial Team -
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
Uncategorized

Country Brands Asia: Bhutan – A Demure Brand

Editorial Team -
Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
Uncategorized

How LIKE BERLIN Helps Residents Express their View on City Identity

Editorial Team -
In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
Uncategorized

Brazil, Olympics, Media Representation: Wild Like the Jungle?

Editorial Team -
Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
1234...8Page 3 of 8

Latest Insights:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

Quick Links

Copyright © 2025 Käfer Place Insights & Publishing (TPBO). All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland (& Around the World).