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Brand Asia at World Economic Forum Davos: Underpitched or Overplayed?

Editorial Team -
India nation brand expert Aparna Sharma reflects on the role of Brand Asia at the World Economic Forum in Davos, calling for a more nuanced, strategic approach to country promotion and brand positioning.
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Public Diplomacy in Indonesia and Southeast Asia: Trends and Challenges

Editorial Team -
In this guest post USC Annenberg graduate and junior ministry official Gadis Ranty shares her thoughts on public diplomacy in Indonesia and Southeast Asia - the trends and challenges.
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Tourism Brands and Destination Marketing Campaigns in Asia

Editorial Team -
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
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Country Brands Asia: Bhutan – A Demure Brand

Editorial Team -
Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
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How LIKE BERLIN Helps Residents Express their View on City Identity

Editorial Team -
In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
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Brazil, Olympics, Media Representation: Wild Like the Jungle?

Editorial Team -
Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
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