Insights & Advice

Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking

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Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.
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Brexit And Its Implications: View From India

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Implications of Brexit on India and its relations with the UK is the focus of this article by nation brand and country-of-origin expert Aparna Sharma.
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BREXIT: Consequences for UK Country Image, Nation Brand and Europe

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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
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Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?

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Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
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Mercer Quality of Living Ranking 2016: European Cities, Personal Safety

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Key insights from the Mercer Quality of Living Ranking 2016: European cities lead, while personal safety has become a crucial factor for livability scores.
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Some Thoughts on Country Brand and Reputation of France

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Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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