Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Book Reviews

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

Editorial Team -
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
Book Reviews

8 City Marketing Trends and Developments to Watch

Editorial Team -
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
Book Reviews

Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review

Editorial Team -
Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.
Book Reviews

Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries – Book Review

Editorial Team -
Review of 'Innovating Talent Attraction: A Practitioner's Guide for Cities, Regions and Countries', by Nikolaj Lubanski, Marcus Andersson and Morten King-Gruber.
Book Reviews

Book Review: The Place Economy – Placemaking by Andrew Hoyne

Editorial Team -
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.
Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

Editorial Team -
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
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