Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Editorial Team -
Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Interviews

Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly

Editorial Team -
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
Interviews

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Editorial Team -
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
Interviews

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Editorial Team -
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Interviews

Simon Anholt on Competitive Identity and the Good Country

Editorial Team -
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity of places and -...
Interviews

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

Editorial Team -
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
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