Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

Editorial Team -
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Interviews

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

Editorial Team -
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Interviews

Peter Kjeldbjerg on How Struer Became The City of Sound

Editorial Team -
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
Interviews

Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti

Editorial Team -
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
Interviews

Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability

Editorial Team -
Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.
Interviews

Hong Fan on City Branding in China, Image Research and Public Diplomacy

Editorial Team -
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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