Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management

Editorial Team -
Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
Interviews

Bruno Marti on How to Brand a Hotel: Example 25hours

Editorial Team -
How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.
Interviews

Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends

Editorial Team -
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Interviews

Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction

Editorial Team -
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Interviews

Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story

Editorial Team -
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Interviews

Luca Petruzzellis on Sensory Branding and the Role of Psychology

Editorial Team -
What does place branding have to do with psychology? This is one of the questions which Luca Petruzzellis discusses in this interview. He also introduces his work on sensory branding and looks at the growing importance of the digital world in place branding.
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