Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Bruno Marti on How to Brand a Hotel: Example 25hours

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How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.
Interviews

Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends

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Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Interviews

Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction

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Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Interviews

Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story

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Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
Interviews

Luca Petruzzellis on Sensory Branding and the Role of Psychology

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What does place branding have to do with psychology? This is one of the questions which Luca Petruzzellis discusses in this interview. He also introduces his work on sensory branding and looks at the growing importance of the digital world in place branding.
Interviews

Jan Gehl on How To Make Cities More Liveable and Sustainable

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Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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