Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Brian Richards on Place Branding Success Strategies and New Zealand

Editorial Team -
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Interviews

Myriam Gómez of Marca Chile on Country Branding Strategies

Editorial Team -
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Interviews

Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction

Editorial Team -
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Interviews

Larissa Perdomo on Brand Uruguay and Country Branding

Editorial Team -
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
Interviews

Gonzalo Vilar on Country Brands, Place Branding and Digital Demand

Editorial Team -
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Interviews

Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies

Editorial Team -
Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
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