Interviews

Eduardo Oliveira on Place Branding and Strategic Spatial Planning

Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.

Greg Clark on City Branding and Urban Development

Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.

Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey

Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.

Peter Pirck on City Branding Practices and Trends in Germany

Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.

Adriana Campelo on Heritage and Co-Creational Place Branding

Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.

Carlos Delgado about Equitable Economic Development in U.S. Cities

Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.

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