Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies

Editorial Team -
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
Interviews

Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands

Editorial Team -
Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.
Interviews

Isabella Falco on the Success Strategy Behind Brand Peru Country Branding

Editorial Team -
Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.
Interviews

Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

Editorial Team -
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
Interviews

Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

Editorial Team -
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Interviews

Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies

Editorial Team -
Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
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