Interviews

Eli Avraham on Place Image and Media Coverage of Cities and Countries

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.

Dominic Medway on City Marketing and the Future of Town Centres in the UK

Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.

Björn P. Jacobsen on Inter-Regional and Cross-Border Place Branding in Europe

Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.

Hume Johnson on Brand Jamaica and Nation Branding in the Americas

Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.

Øyvind Såtvedt on Brand Development and Management of the Oslo Region

Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.

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