Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Peter Pirck on City Branding Practices and Trends in Germany

Editorial Team -
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Interviews

Adriana Campelo on Heritage and Co-Creational Place Branding

Editorial Team -
Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Interviews

Carlos Delgado about Equitable Economic Development in U.S. Cities

Editorial Team -
Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
Interviews

Gene DePrez on Economic Development, Place Branding and Competitive City Regions

Editorial Team -
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Interviews

Paul Temporal on Nation Branding, Country Brands in Asia and Islamic Branding

Editorial Team -
Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.
Interviews

Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding

Editorial Team -
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
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