Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

Editorial Team -
Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Interviews

Jesper Falkheimer on Place Branding, Media and Strategic Communication

Editorial Team -
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
Interviews

Petra Trimborn on Destination Branding and Sustainability in Germany

Editorial Team -
Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Interviews

Andrew Hoyne on Placemaking and Branding Trends in Australia

Editorial Team -
Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Interviews

Buck Song Koh on Nation Branding and Brand Singapore

Editorial Team -
In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Interviews

Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences

Editorial Team -
Saskia Sassen of Columbia University on global cities: opportunities, challenges and consequences, and her recent book, Expulsions.
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