Interviews

Joshua Miller of the U.S. State Department on Research-Driven Diplomacy

Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.

Antonios Giannopoulos on Destination Branding, Tourism and Innovation

Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.

James Pamment on Strategic Communication and Public Diplomacy

James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.

Conrad Bird on the GREAT Britain Country Branding Campaign

Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.

Annika Rembe on Sweden, Country Reputation and Public Diplomacy

Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.

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