Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Buck Song Koh on Nation Branding and Brand Singapore

Editorial Team -
In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Interviews

Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences

Editorial Team -
Saskia Sassen of Columbia University on global cities: opportunities, challenges and consequences, and her recent book, Expulsions.
Interviews

Gary Warnaby on City Marketing and Branding Retail Destinations

Editorial Team -
Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
Interviews

Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

Editorial Team -
Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
Interviews

Gildo Seisdedos, Professor at IE Business School in Madrid, Spain

Editorial Team -
City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.
Interviews

Joshua Miller of the U.S. State Department on Research-Driven Diplomacy

Editorial Team -
Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.
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