Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia
Thebe Ikalafeng on the Branding and Reputation of Africa
Marcus Osborne on Country Brands and Nation Branding in Asia
David Adam on City Branding, Urban Management and Better Cities
Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect
Chris Fair on the Branding and Marketing of Cities and Destinations
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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