Interviews

Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia

Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.

Thebe Ikalafeng on the Branding and Reputation of Africa

Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.

Marcus Osborne on Country Brands and Nation Branding in Asia

Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.

David Adam on City Branding, Urban Management and Better Cities

David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.

Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect

Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.

Chris Fair on the Branding and Marketing of Cities and Destinations

Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.

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