Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Fernando Prado Abuín on Place Brands and the Reputation of Cities and Countries

Editorial Team -
Fernando Prado in this interview discusses the importance of place reputation, the benefits of place branding and its links with reputation management.
Interviews

Can Seng Ooi on Place Branding, Culture and Sustainability

Editorial Team -
Can Seng Ooi in this interview discusses place branding in Denmark and Singapore, and the links between city branding, culture and sustainability.
Interviews

Teemu Moilanen on Finland, Nation Brands and City Branding

Editorial Team -
Teemu Moilanen shares his experience as place branding advisor in Finland and discusses recent research on the main city branding challenges.
Interviews

Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain

Editorial Team -
Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Interviews

Joao Freire on Place Branding Practices in Portugal and the Middle East

Editorial Team -
Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.
Interviews

Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities

Editorial Team -
Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.
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