Interviews

Joao Freire on Place Branding Practices in Portugal and the Middle East

Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.

Manolis Psarros of Toposophy on Destination Marketing Trends and Opportunities

Manolis Psarros, Managing Director of destination marketing agency Toposophy in Greece, on destination branding trends, challenges and opportunities.

Frank Cutitta on City Branding and How to Build Smart and Resilient Cities

Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.

Jeremy Hildreth, the Indiana Jones of Branding

Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.

Gustavo Koniszczer on Country Branding in Latin America

Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.

Jörgen Eriksson & Svetlana Masjutina: A Dialogue on the Evolution of Place Management and Branding

Place Management experts Jörgen Eriksson and Svetlana Masjutina discuss place branding cases, challenges, and trends.

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