Interviews
Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Malcolm Allan on City Branding and Placemaking in Great Britain
Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.
Bill Baker on Destination Branding for Small Cities
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
Simon Anholt on Governments, Nations, Responsibility
TED talk by Simon Anholt on governments, country reputation and why countries and nations need to act as responsible, caring members of global community.