Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Magdalena Florek on City Branding and Destination Marketing
Maria Cristina Paganoni on City Branding and New Media
Juan Carlos Belloso on City Branding and the Case of Barcelona
Robert Govers on Place Branding Theory and Practice
Malcolm Allan on City Branding and Placemaking in Great Britain
Bill Baker on Destination Branding for Small Cities
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