Interviews

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.

Magdalena Florek on City Branding and Destination Marketing

Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.

Maria Cristina Paganoni on City Branding and New Media

Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.

Juan Carlos Belloso on City Branding and the Case of Barcelona

Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.

Robert Govers on Place Branding Theory and Practice

Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.

Malcolm Allan on City Branding and Placemaking in Great Britain

Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.

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