Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Insights & Advice

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

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Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
Research Updates

Destination Brand Personality: Why It Matters and How to Build It

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Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
Research Updates

Smart Cities and City Branding: How ICT Impacts Urban Development and Representation

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Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Research Updates

World’s Most Innovative Cities 2018: Ranking Reveals Winners, Losers, Trends

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Innovation Cities Index 2018: World's most innovative cities revealed - learn about the winners, losers and trends in this Q&A with Christopher Hire.
Research Updates

Heritage Management And Place Branding: How To Work Together And Benefit From Each Other

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How heritage management and place branding can benefit from each other is the topic of this short interview with researcher Susanne Fredholm, Sweden.
Book Reviews

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

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Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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