Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Ernesto Melgar on How Peru Has Strengthened its Country Brand and National Identity

Florian Kaefer -
Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.
Interviews

Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential

TPBO -
How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
Interviews

José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru

Florian Kaefer -
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
Interviews

Luis Chavarría on Astronomy as Economic Development Opportunity for Chile

Florian Kaefer -
Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.
Interviews

Sophie Souyet of Amatista Travels on How Astrotourism is Creating Business Opportunities in Chile

Florian Kaefer -
Sophie Souyet of Amatista Travels in this interview shares why astrotourism is a great opportunity for the development of Coquimbo region in Northern Chile. She also gives useful advice on how to succeed as start-up tour operator.
Interviews

Lucía Pinto on Developing Coquimbo Region as Astrotourism Destination

Florian Kaefer -
Lucía Pinto is the Indendente of Coquimbo region and as such its highest authority. In this interview she tells us why Coquimbo is predestined as the place in the world to go to for a glimpse at the stars and the universe.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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