Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

Editorial Team -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Interviews

Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area

Editorial Team -
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Interviews

Andrea Lucarelli on the Politics of Place Branding, Research Trends and the Role of Social Media

Editorial Team -
Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
Interviews

Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

Editorial Team -
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Interviews

Christopher Browning on Humour, Nation Branding and the Politics of Identity

Editorial Team -
The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
Interviews

John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad

Editorial Team -
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
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