Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Gary Warnaby on City Marketing and Branding Retail Destinations

Editorial Team -
Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
Interviews

Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

Editorial Team -
Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
Interviews

Gildo Seisdedos, Professor at IE Business School in Madrid, Spain

Editorial Team -
City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.
Interviews

Joshua Miller of the U.S. State Department on Research-Driven Diplomacy

Editorial Team -
Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.
Interviews

Antonios Giannopoulos on Destination Branding, Tourism and Innovation

Editorial Team -
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
Interviews

James Pamment on Strategic Communication and Public Diplomacy

Editorial Team -
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
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