Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

James Pamment on Strategic Communication and Public Diplomacy

Editorial Team -
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
Interviews

Conrad Bird on the GREAT Britain Country Branding Campaign

Editorial Team -
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Interviews

Annika Rembe on Sweden, Country Reputation and Public Diplomacy

Editorial Team -
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Interviews

José Fernández-Cavia on Digital Media, Place Brand and Destination Branding

Editorial Team -
José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
Interviews

Heather Skinner on Responsible Tourism, Corfu and Place Branding

Editorial Team -
Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
Interviews

Cecilia Pasquinelli on Urban Competitiveness and Culture

Editorial Team -
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
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