Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Andrea Insch on Brand New Zealand and Nation Branding Strategies in Asia

Editorial Team -
Andrea Insch of Otago University in Dunedin, New Zealand, shares her thoughts on "green" destination branding and analyzes New Zealand's "100% Pure" destination brand.
Interviews

Jose Filipe Torres on the Branding and Digital Reputation of Countries, Regions and Cities

Editorial Team -
Jose Filipe Torres in this interview discusses the growing importance of the branding and digital reputation of cities, regions and countries.
Interviews

Guy Bigwood on MICE, Place Marketing and Sustainability

Editorial Team -
Sustainability expert Guy Bigwood (MCI) discusses the role of sustainability as competitiveness factor for MICE destinations, and introduces the Global Destination Sustainability Index.
Interviews

Richard Florida on Creative Cities and Economic Development

Editorial Team -
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
Interviews

Caio Esteves on Place Branding in Brazil and Latin America

Editorial Team -
Caio Esteves introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation's global exposure linked to the Soccer World Cup and the Olympic games.
Interviews

Doug Lansky on Competitive and Sustainable Destinations

Editorial Team -
Doug Lansky - a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin - the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book "Travel, the Guide", this interview is an eye opener for those in charge of managing and marketing destinations.
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