Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Aparna Sharma on Nation Branding in India

Editorial Team -
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
Interviews

Tom Buncle on How to Succeed in Destination Branding

Editorial Team -
Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
Interviews

Christophe Alaux on Place Marketing in France

Editorial Team -
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
Interviews

Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism

Editorial Team -
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Interviews

Christof Biggeleben about City Branding, History and Berlin

Editorial Team -
Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Interviews

Nick Cull, Professor of Public Diplomacy at USC Annenberg

Editorial Team -
USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
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