Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

Editorial Team -
Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Interviews

Sebastian Zenker on Place Marketing and City Branding

Editorial Team -
Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.
Interviews

Raquel Goulart Sztejnberg on Destination Branding and Place Brands in Brazil

Editorial Team -
Interview with place brand strategy consultant Raquel Goulart Sztejnberg on place branding, Rio de Janeiro, Brand Brazil and branding in South America.
Interviews

Marcus Andersson on Talent Attraction and Place Attractiveness

Editorial Team -
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
Interviews

Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges

Editorial Team -
Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
Interviews

Aparna Sharma on Nation Branding in India

Editorial Team -
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
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