- Introducing: World's Best in Place Branding -spot_img

Research Insights

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.

Sustainability as Place Brand Position: Research Insights from Thailand

Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.

How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update

How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.

Destination Brand Personality: Why It Matters and How to Build It

Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
- Custom Reports now available! -spot_img

Latest Insights: