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Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Conferences

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

Florian Kaefer -
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Research Insights

Sustainability as Place Brand Position: Research Insights from Thailand

TPBO -
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Research Insights

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

TPBO -
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
Research Insights

How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update

TPBO -
How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
Expert Advice

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

TPBO -
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
Research Insights

Destination Brand Personality: Why It Matters and How to Build It

TPBO -
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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