Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago

Editorial Team -
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
Interviews

Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development

Editorial Team -
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Interviews

Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging

Florian Kaefer -
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
Interviews

Ernesto Melgar on How Peru Has Strengthened its Country Brand and National Identity

Florian Kaefer -
Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.
Interviews

Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential

Editorial Team -
How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
Interviews

José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru

Florian Kaefer -
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
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