Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Anna Gissler on How Stockholm Business Region Leads in Talent Attraction

TPBO -
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Interviews

Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland

TPBO -
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.
Interviews

Helena Renström on How to Use City Branding for Investment Attraction

TPBO -
Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country's largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.
Interviews

Giselle Della Mea on Uruguay as a Good Country for Social Entrepreneurs and Sustainable Development

Florian Kaefer -
Uruguay's sustainability innovation potential is the main focus of our conversation with Giselle Della Mea. It is the last of our series of interviews with some of the country's leading brand managers, film producers, policy makers, investors and entrepreneurs.
Interviews

Benjamín Liberoff on How Uruguay is Evolving as a Tourist Destination

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Benjamín Liberoff, Uruguay's Vice Minister of Tourism, in this interview illustrates how the popular destination has changed over the years, what makes it unique in South America and where he likes to spend his own vacation.
Interviews

Martín Larre on Uruguay Being a Good Place for Investors

TPBO -
Serial entrepreneur Martín Larre in this interview tells us why he moved to Montevideo, Uruguay, and how his experience has been so far in the country. He also shares his view on what makes Uruguay a good place for investors and tech start-ups.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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