Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Irina Shafranskaya on City Happiness and Place Branding in Russia

Editorial Team -
Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.
Interviews

Gregory Pomerantsev on Aviation, Travel and Place Branding

Editorial Team -
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
Interviews

Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Editorial Team -
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
Interviews

Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges

Editorial Team -
Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.
Interviews

José Pablo Arango Calle on Country Branding and the Reputation of Colombia

Editorial Team -
Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

Editorial Team -
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
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