Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

José Pablo Arango Calle on Country Branding and the Reputation of Colombia

Editorial Team -
Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

Editorial Team -
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Interviews

Charles Landry on City Brands, Creative Cities and the Urban Age

Editorial Team -
Charles Landry in this interview reflects on the challenges and opportunities of the Creative City, the Urban Age, and the role of city branding.
Interviews

Anupam Yog on the Branding of Nations and Destinations in Asia

Editorial Team -
Anupam Yog in this interview offers a very detailed account of place brand initiatives in Asia, especially Singapore, and discusses the challenges, tendencies and opportunities.
Interviews

Statia Elliot on the Evolution of Destination Marketing and DMOs

Editorial Team -
Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Interviews

Ben Knapp of Saffron Consultants on Placemaking and Place Branding

Editorial Team -
Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
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