Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Marcus Andersson on Talent Attraction and Place Attractiveness
Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges
Aparna Sharma on Nation Branding in India
Tom Buncle on How to Succeed in Destination Branding
Christophe Alaux on Place Marketing in France
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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