Interviews

Andy Levine on the Keys to Success in Place Marketing and Economic Development

Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.

Ed Burghard on Brand USA and Strengthening Brand America

Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.

Mihalis Kavaratzis on How to Succeed in Place Marketing

Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.

Magdalena Florek on City Branding and Destination Marketing

Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.

Maria Cristina Paganoni on City Branding and New Media

Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.

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