Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Lina Maria Echeverri on Country Branding in Latin America

Editorial Team -
Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.
Interviews

Roger Pride on (Desti)Nation Brand Strategies and Wales

Editorial Team -
Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
Interviews

Ares Kalandides on Place Management and Urban Planning

Editorial Team -
INPOLIS CEO Ares Kalandides - director of the Institute of Place Management at MMU - on place branding, economic development and Berlin.
Interviews

Bernhard Klein, City and Destination Branding Consultant

Editorial Team -
Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Interviews

Andy Levine on the Keys to Success in Place Marketing and Economic Development

Editorial Team -
Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.
Interviews

Ed Burghard on Brand USA and Strengthening Brand America

Editorial Team -
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
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