Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Mihalis Kavaratzis on How to Succeed in Place Marketing

Editorial Team -
Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Interviews

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

Editorial Team -
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
Interviews

Magdalena Florek on City Branding and Destination Marketing

Editorial Team -
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Interviews

Maria Cristina Paganoni on City Branding and New Media

Editorial Team -
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

Editorial Team -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Interviews

Robert Govers on Place Branding Theory and Practice

Editorial Team -
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
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