Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Juan Carlos Belloso on City Branding and the Case of Barcelona
Robert Govers on Place Branding Theory and Practice
Malcolm Allan on City Branding and Placemaking in Great Britain
Bill Baker on Destination Branding for Small Cities
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
Simon Anholt on Governments, Nations, Responsibility
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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