Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

David Gertner, Pace University, on Strategic Place Marketing

Editorial Team -
Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Interviews

Nadia Kaneva on Nation Branding Research and Approaches

Editorial Team -
Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
Interviews

John Cooper of Yakima Valley Tourism on Destination Marketing Strategies

Editorial Team -
Yakima Valley Tourism CEO John Cooper reflects on the future of destination marketing organizations, destination branding and his professional journey.
Interviews

Jaume Marín on the Destination Branding of Costa Brava and Pyrenees, Catalonia

Editorial Team -
Destination Costa Brava Marketing Director Jaume Marín tells us about the growing importance of digital influencers and bloggers in destination branding.
Interviews

Thebe Ikalafeng on the Branding and Reputation of Africa

Editorial Team -
Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.
Interviews

Marcus Osborne on Country Brands and Nation Branding in Asia

Editorial Team -
Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.
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