Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Marcus Osborne on Country Brands and Nation Branding in Asia

Editorial Team -
Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.
Interviews

David Adam on City Branding, Urban Management and Better Cities

Editorial Team -
David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Interviews

Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect

Editorial Team -
Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Interviews

Chris Fair on the Branding and Marketing of Cities and Destinations

Editorial Team -
Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
Interviews

Nicolas Papadopoulos on Country Image Research and Nation Branding Trends

Editorial Team -
Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
Interviews

Jeff Finkle on Economic Development Practices in the USA

Editorial Team -
Jeff Finkle, President and CEO of the International Economic Development Council, on the economic development profession, challenges and trends.
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