Interviews

Martin Boisen on City Branding, Marketing and Place Management

Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.

Keith Dinnie, Place Branding Scholar and Advisor

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.

Michael Gehrisch on Destination Marketing Trends, Strategies and Challenges

Michael Gehrisch reflects on his work as President of Destination Marketing Association International (DMAI), destination branding in the USA and destination marketing trends.

Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand

Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.

Sebastian Zenker on Place Marketing and City Branding

Interview with Sebastian Zenker of Copenhagen Business School on place marketing and city branding in Germany, Denmark and the Netherlands.

Raquel Goulart Sztejnberg on Destination Branding and Place Brands in Brazil

Interview with place brand strategy consultant Raquel Goulart Sztejnberg on place branding, Rio de Janeiro, Brand Brazil and branding in South America.

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