Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Frank Cutitta on City Branding and How to Build Smart and Resilient Cities

Editorial Team -
Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.
Interviews

Jeremy Hildreth, the Indiana Jones of Branding

Editorial Team -
Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Interviews

Gustavo Koniszczer on Country Branding in Latin America

Editorial Team -
Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
Interviews

Jörgen Eriksson & Svetlana Masjutina: A Dialogue on the Evolution of Place Management and Branding

Editorial Team -
Place Management experts Jörgen Eriksson and Svetlana Masjutina discuss place branding cases, challenges, and trends.
Interviews

Martin Boisen on City Branding, Marketing and Place Management

Editorial Team -
Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.
Interviews

Keith Dinnie, Place Branding Scholar and Advisor

Editorial Team -
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
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