Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia
Nancy Snow on Japan, Nation Brands and Public Diplomacy
Ron Kitchens of Southwest Michigan First on Economic Development and Place Branding
David Gertner, Pace University, on Strategic Place Marketing
Nadia Kaneva on Nation Branding Research and Approaches
John Cooper of Yakima Valley Tourism on Destination Marketing Strategies
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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