Get to know leading place brand experts: academics and practitioners dedicated to the branding, reputation and competitiveness of cities, regions, destinations, and countries.
Let us take you on a journey. Each of the points in the map below represents the story of a professional passionate about place marketing, management or development: Thought leaders who share their experiences and advice with you, helping you to tackle the small and big challenges of place branding and reputation-building.
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Tip: click on the little icon in the top right corner of the map to make it full screen.
- Interview with Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands
- Interview with Isabella Falco on the Success Strategy Behind Brand Peru Country Branding
- Interview with Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy
The profiles of those working on place branding are diverse. They include city branding professionals, country branding professionals and destination branding pros, but also economic developers, public diplomacy experts and placemakers.