Just like magazines have their columnists, we have our Observers: experienced professionals – practitioners and academics – from around the world who observe and reflect on what is going on in the colorful world of place branding.
Observer positions are by invitation only and each observer serves a three month term (it used to be six months but we want to offer this opportunity to more of you, so decided to reduce terms to three months).
Günter Soydanbay is a passionate place branding strategist and an insightful thinker, who has years of experience working with cities and countries. Holding a B.Sc. in Psychology, his thinking is heavily influenced by depth psychology. He also has an MBA degree from McGill University with a concentration in Strategic Management.
José Fernández Cavia
Lina Maria Echeverri