Place Brand Observatory
Interested in the people behind strong place brands? Meet the faces shaping places on our Impact Makers World Map.
South Africa
South Africa: how well does Africa’s southernmost country perform in international rankings on economic competitiveness, soft power, country brand strength and environmental sustainability? What do leading rankings and indices have to say about South Africa in terms of its appeal to talent, investors, visitors?
Switzerland
How does one of the world’s wealthiest countries perform in global rankings that measure environmental sustainability, life quality and talent attraction potential? How does Switzerland’s public diplomacy influence its economic competitiveness and global soft power? Let’s take a closer look at what international rankings and indices say about Switzerland.
New Zealand
New Zealand: how does the “Land of the Long White Cloud” fare in global rankings that measure talent attraction potential, public diplomacy and soft power strength, environmental sustainability and economic development?
Uruguay
Uruguay: what do international rankings and reports say about Uruguay’s economic performance, its attractiveness for investors, visitors, or people looking for a new home? How strong is its country brand and reputation as a democratic nation, according to international rankings and indices? Let’s take a closer look.
Costa Rica
Is Costa Rica a good country to invest, live, visit? What do international rankings and indices say about its economic performance, country brand strength, and reputation?
Austria
Austria is renowned for its stunning Alpine landscapes, charming villages, and vibrant cities like Vienna and Salzburg, offering a high quality of life enriched by history, music, and the arts.
But what do international rankings and indices say about Austria’s soft power and country brand strength, its appeal to skilled labour, investors and visitors, the country’s global contribution to peace and well-being, and how well it fares in terms of happiness and sustainability? Let’s take a closer look.
Germany
Germany: How does Europe’s economic powerhouse perform according to rankings on ease of doing business, talent attractiveness and sustainability? What are the pros and cons of living in EU’s most populated country? What about its country brand strength, soft power and reputation?
France
France: how does La Grande Nation at the centre of the European Union perform in global rankings measuring talent attraction potential, country brand strength, economic performance, reputation and sustainability?
Spain
Spain’s Nation Brand reflects a captivating fusion of history, culture, and lifestyle. Its iconic landmarks and rich legacy enhance its international reputation as a cultural treasure trove and desirable destination. But how well does Spain perform as a place to do business and to live in? What about its environmental sustainability, soft power, country brand strength, and reputation?
The Netherlands
Situated in the heart of Europe, the Netherlands is a perfect mix of technological advancement and rich culture, visible in the work of influential artists and architects. Serving as a gateway to the European market, the country is a prime location for international business operations, boasting efficient ports like the Port of Rotterdam.
But what do international rankings say about the Netherlands’ soft power and country brand strength, its appeal to skilled labour, investors and visitors, and how well it fares in terms of happiness and sustainability? Let’s take a closer look.
Belgium
Belgium is known for its rich history, diverse culture, its medieval towns, and as the headquarters of the European Union and NATO. But what do global rankings and indices have to say about Belgium – its sustainability, country brand strength, and reputation?
Denmark
Denmark: how good is the country’s business environment for investors? How competitive is it in terms of talent? What about its soft power internationally? Let’s explore what international rankings and indices have to say about Denmark’s economic performance, sustainability, country brand strength and reputation.
Norway
Norway is a leading economic powerhouse in Northern Europe, driven by substantial oil and gas reserves, making it one of the wealthiest countries. Despite this, Norway is diversifying into sectors like seafood, shipping, renewable energy, and technology. But what do global rankings and indices say about Norway’s economic competitiveness, sustainability, country brand strength, and reputation?
Thailand
Thailand, known for its rich cultural heritage, stunning landscapes, and vibrant cities, is a popular destination for tourists worldwide. It offers a unique blend of ancient traditions and modern attractions, from the bustling streets of Bangkok to the tranquil beaches of Phuket. But what do international rankings and indices say about Thailand’s soft power and country brand strength, its appeal to skilled labour, investors and visitors?
Bhutan
Bhutan, cradled in the eastern Himalayas, is renowned for its unique approach to development, prioritizing Gross National Happiness over Gross Domestic Product. This philosophy underscores Bhutan’s commitment to sustainable growth and environmental conservation.
But what do international rankings and indices say about Bhutan’s soft power and country brand strength, its appeal to skilled labour, investors and visitors, and how well it fares in terms of happiness and sustainability? Let’s take a closer look.
Chile
Chile‘s unique blend of natural beauty, economic stability, and cultural richness makes it an attractive destination for both investors and residents. Known for its diverse landscapes, from the Atacama Desert to the lush vineyards of the Central Valley and the stunning fjords of Patagonia, Chile offers a quality of life that’s enriched by its natural wonders. But what do international rankings and indices say about Chile’s soft power and country brand strength, its appeal to skilled labour, investors and visitors?
UAE
The United Arab Emirates, positioned as a gateway between the East and the West, boasts of a diversified economy, with sectors like oil and gas, tourism, real estate, and financial services contributing significantly to its GDP – and the UAE’s “Vision 2030” aims to reduce dependence on oil revenue to promote sustainable growth. But what do international rankings and indices say about UAE’s soft power and country brand strength, its appeal to skilled labour, investors and visitors, the country’s global contribution to peace and well-being, and how well it fares in terms of happiness and sustainability?
Iran
Located in the heart of the Middle East, Iran captivates with its stunning landscapes, rich history, and profound cultural heritage.
But what do global rankings and indices say about Iran’s sustainability, country brand strength, and reputation? Let’s take a closer look.
India
India impresses with its cultural diversity, historical richness, and biodiversity hotspots. The nation’s rapid technological advancements, seen in its thriving IT industry and space exploration endeavours, add a layer of modernity and innovation to its image: a dynamic and influential player on the world stage.
But what do international rankings and indices say about India’s soft power and brand strength, its appeal to skilled labor, investors and visitors, the country’s global contribution to peace and wellbeing, and how well it fares in terms of happiness and sustainability? Let’s take a closer look.
China
How does the world’s second most populous and second largest economy fare in terms of ease of doing business, attracting talent, and protecting the environment? How do leading rankings and indices assess the country’s economic development, sustainability, soft power, and country brand strength? Let’s take a closer look.
Russia
Russia is without a doubt an important influencer in geopolitics – most recently in the spotlight for its most regrettable war against Ukraine. But how do global rankings and indices evaluate Russia’s competitiveness in terms of doing business, attracting talent, country brand strength, and reputation?
Malaysia
Malaysia enchants with its diverse landscapes and vibrant cultural heritage. Renowned for natural wonders like the Cameron Highlands and pristine beaches of Langkawi, Malaysia also showcases a blend of traditional and modern influences in cities like Kuala Lumpur and Penang. The nation’s cuisine, including nasi lemak and laksa, has gained international acclaim.
But what do global rankings and indices say about Malaysia’s sustainability, country brand strength, and reputation? Let’s take a closer look.
Vietnam
Vietnam captivates with its stunning landscapes and rich cultural heritage. Renowned for natural wonders like Ha Long Bay and Sapa’s terraced rice fields, Vietnam also showcases a blend of ancient traditions and modern vibrancy in cities like Hanoi and Ho Chi Minh City. The nation’s cuisine, including pho and banh mi, has gained global fame.
But what do global rankings and indices say about Vietnam’s sustainability, country brand strength, and reputation? Let’s take a closer look.
Ukraine
Situated in Eastern Europe, Ukraine is known as the “breadbasket of Europe,” famous for its abundant agricultural output and manufacturing sector. Ukraine’s rich cultural heritage and natural beauty offer potential for tourism, with cities like Kyiv, Lviv, and Odesa enticing visitors with their historical allure and vibrant atmosphere. Nonetheless, Ukraine faces challenges like political instability and the ongoing war with Russia.
But what do international rankings and indices say about Ukraine in terms of economic development, country brand strength and reputation? Let’s take a closer look.
USA
United States: How does one of the world’s most influential countries perform in global rankings that measure talent attraction potential, public diplomacy and soft power strength, environmental sustainability and economic development? Let’s take a closer look.
Canada
Canada: how does the country perform in global rankings and indices that measure talent attraction potential, public diplomacy and soft power strength, environmental sustainability and economic development?
United Kingdom
The United Kingdom is well known for tradition, innovation, and global influence. The nation’s commitment to technological advancement and financial leadership in institutions like the City of London adds a layer of modernity to its identity. But how does the UK perform in global rankings measuring talent attraction potential, public diplomacy, soft power strength and environmental sustainability?
Türkiye
Türkiye (Turkey) has, for a long time, been a popular tourist destination, thanks to its fascinating history and beautiful beaches. But what do international rankings say about its soft power and brand strength, its appeal to skilled labor, investors and visitors?
Poland
Is Poland a good country for doing business? Is it easy to be an entrepreneur there? What about its political culture? Is Poland an international, open country? Answers to those questions and more in our summary of reports, studies and rankings on Poland’s national performance, country brand and reputation drawing insights from data provided by leading rankings and indices.
Sweden
How does the Nordic country that has more than half of its territory covered with forest land, perform in global rankings that measure environmental sustainability and economic competitiveness? How easy is it to start a business in this EU-country that has maintained its own currency? What about Sweden’s reputation as a nation brand? Let’s take a closer look at what international rankings and indices say about Sweden.
Saudi Arabia
Recent reforms, including advancements in women’s rights, highlight Saudi Arabia’s commitment to modernization. Under the Vision 2030 agenda, the country aims to become a hub for international business. But how are these steps enhancing Saudi Arabia’s appeal among investors, talent, and visitors? Let’s take a closer look at what leading rankings and indices say about Saudi Arabia’s economic development, brand strength, sustainability, and reputation:
Qatar
Nestled in the heart of the Middle East, Qatar has emerged as a crucial link between the East and the West. With its abundant oil and gas reserves, Qatar boasts one of the highest GDP per capita globally. Guided by the ambitious Qatar National Vision 2030, the nation is working towards economic diversification. But what do global rankings and indices say about Qatar in terms of economic competitiveness, nation brand strength, and reputation?
Indonesia
How does the fourth most populous country in the world with over seventeen thousand islands (including the well-known Java, Borneo and Sumatra) fare in terms of economic performance, attractiveness for investors, talent, and visitors? Join us as we explore what global rankings and indices have to say about Indonesia, its brand strength, and reputation.
Singapore
Singapore’s Nation Brand is meticulously crafted as a global hub of innovation, prosperity, and cultural diversity, showcasing its commitment to both urban development and green spaces. Furthermore, Singapore’s economic prowess, exemplified by its thriving financial district and technological advancements, positions it as an economic powerhouse in Asia. But how does it fare in global rankings of economic competitiveness, sustainability, country brand strength, and reputation?
South Korea
South Korea – a global hub of technology, innovation, and pop culture. The “Korean Wave” phenomenon, driven by K-pop music, Korean dramas, and technological advancements, has significantly contributed to shaping the country’s international image, boosting its soft power. But what do leading rankings and indices say about the country’s economic performance, its sustainability, nation brand strength, and reputation?
Argentina
Argentina: viewed as a nation highly performing in terms of wellbeing, how does the country fare when it comes to perceptions of corruption, talent, competitiveness, and international brand presence, according to leading rankings and indices?
Let’s take a closer look at what these rankings and indices say about Argentina’s performance and reputation.
Mexico
Mexico: boasting a culturally rich spread of cities, sites, traditions and historical legacy, the country performs well in terms of trade and tourism while the Mexican lifestyle shines through, outranking contenders according to indicators of livability. But what do international rankings and indices have to say about its country brand strength, its reputation, sustainability and appeal to investors, visitors, and talent?
Colombia
Colombia’s Nation Brand is carefully crafted as a vibrant mosaic of natural beauty, cultural diversity, and resilience. The nation’s commitment to overcoming historical challenges and fostering peace, as evidenced by the peace process, adds a layer of resilience and positive transformation to its image.
But what do the different rankings and indices say about Colombia’s attractiveness for businesses, investors, and visitors? Let’s take a closer look.
Australia
Australia‘s country brand is emblematic of a nation that boasts a harmonious blend of stunning natural landscapes and a vibrant, multicultural society. But how much soft power has Australia managed to achieve, despite its geographical isolation? How does it fare in terms of economic development, sustainability, country brand strength and reputation, according to leading rankings and indices? Let’s take a closer look.
Brazil
Brazil: is it a good moment to invest in Brazil? How easy is it to do business there? Is Brazil a good destination to visit? Is it a “green” country?
Let’s take a closer look at what leading rankings and indices say about Brazil’s investment potential, ease of doing business, attractiveness as a tourist destination, and environmental sustainability.
Nigeria
Nigeria: How does Africa’s second largest economy perform in global rankings that study country brand and soft power strength, environmental sustainability, and economic development? How does Nigeria’s booming economy influence its international reputation?
Italy
Italy: how does one of the world’s most popular tourist destinations perform in global rankings that measure soft power, talent attraction potential, and environmental sustainability? How does Italy’s political and economic instability affect its ranking in studies that measure economic competitiveness and public diplomacy?
Ireland
Nicknamed the Celtic Tiger for its economic boom, Ireland continues to thrive on foreign investment and low corporate tax. Despite challenges like the recession, Brexit, and the pandemic, how does Ireland fare in terms of reputation and competitiveness, and how does it perform as a nation brand?
Japan
Japan is known for its ancient traditions, modern innovation, and cultural richness, showcasing iconic landmarks like Kyoto’s temples and Tokyo’s technology hubs. But how does Japan perform in global rankings for talent attraction, public diplomacy, soft power, and environmental sustainability?
Finland
Finland, known for its natural beauty and technological innovation, blends picturesque landscapes with modernity. Helsinki, its capital, is a hub for art, technology, and startups. But how do leading rankings and indices view Finland in terms of economic performance, country brand strength, and reputation?
Estonia
Estonia, the small Baltic country with few natural resources, has positioned itself as an innovative, technology-friendly nation. It is known for being the first e-state and offering digital solutions that simplify tax-paying and voting. Estonia also launched the first e-residency program to invite foreign citizens to open businesses. But what do leading rankings and indices say about the country’s economic performance, brand strength, and reputation?
Luxembourg
Luxembourg stands as one of the world’s leading financial hubs, renowned for its banking, investment funds, and insurance sectors. But what do leading rankings and indices say about Luxembourg’s economic performance, country brand strength, and reputation?
Israel
Israel: how does the country’s political status influence its performance in global rankings that measure talent attraction potential, public diplomacy and soft power strength, environmental sustainability and economic development?
Iceland
Iceland is the OECD’s smallest but fastest growing economy, strongly helped by booming tourism and prudent economic policies. It is the first country to enforce gender pay parity and is known for its egalitarian society and unique landscape. Have these changes positively affected Iceland’s reputation? Is Iceland also a happy society?
Greece
Famous as the birthplace of the Olympic Games, Greece has contributed significantly to politics, economics, science, literature, and philosophy. Its sunny climate and cuisine, influenced by the Mediterranean Sea, attract visitors worldwide. But what do leading rankings and indices say about Greece’s economic performance, country brand strength, and reputation?
Peru
Renowned for its rich cultural heritage and breathtaking landscapes, Peru blends ancient traditions with modern developments. The cradle of the Inca Empire, it contributes to gastronomy, biodiversity, and tourism, and offers substantial opportunities in mining, agriculture, and tourism. But how does Peru fare in leading rankings and indices regarding economic performance, country brand strength, and reputation?
Portugal
Sunny Portugal, with its expansive Atlantic coastline, is a dream vacation spot. Once a global maritime power, today it attracts millions of visitors yearly. But how attractive is Portugal for investors and skilled immigrants? How strong is its country brand and soft power, its reputation?
Romania
Romania is celebrated for its picturesque landscapes, rich cultural heritage, and historic landmarks. Bucharest, its capital, is a vibrant tech hub attracting startups and established firms in software and telecommunications. But what do global rankings and indices say about Romania’s sustainability, country brand strength, and reputation?
Philippines
The Philippines is renowned for its vibrant culture, stunning landscapes, and bustling cities. Its diverse economy, bolstered by strong sectors in services, manufacturing, and agriculture, makes it a global leader in the Business Process Outsourcing (BPO) industry. But what do global rankings and indices say about the Philippines’ sustainability, country brand strength, and reputation?
Taiwan
Taiwan is known for its high-tech industry, vibrant culture, and stunning landscapes. Its strong economy, driven by manufacturing and technology sectors, makes it a key player in the global electronics supply chain. Recognized for its advanced healthcare system and high quality of life, Taiwan also faces challenges in international recognition and environmental sustainability. But what do global rankings and indices say about Taiwan’s competitiveness, country brand strength, and reputation?
Kenya
Kenya is renowned for its diverse landscapes, rich cultural heritage, and significant role in regional and global contexts. Nairobi, the capital, hosts the United Nations Office at Nairobi (UNON), making it a center for international diplomacy. But what do global rankings and indices say about Kenya’s economic competitiveness, sustainability, country brand strength, and reputation?
Egypt
Egypt is renowned for its rich history and cultural heritage. It plays a significant political and economic role both regionally and globally. The country’s strategic position near the Suez Canal makes it a key facilitator of international maritime trade. Its diverse economy includes agriculture, manufacturing, and tourism. But what do global rankings and indices say about Egypt’s sustainability, country brand strength, and reputation?
Botswana
Botswana: How does this landlocked nation in Southern Africa perform in leading international rankings on economic competitiveness and environmental sustainability? How well does its nation brand perform in comparison to other countries in the region?
Nepal
Nepal: high up in the Asian Himalayas, this country is famous for its high peaks and vivid culture. But how does it perform in international rankings that assess economic competitiveness and environmental sustainability? How well does its nation brand perform in comparison to other countries in the region?
Angola
Angola: How does this nation on the west coast of Southern Africa perform in various international rankings on economic competitiveness and environmental sustainability? How well does its nation brand perform in comparison to other countries in the region?
Venezuela
Venezuela: How does this nation on the northern coast of South America perform in leading international rankings on economic competitiveness, attractiveness, and environmental sustainability? How well does its country brand perform in comparison to others in the region? Let’s explore what international rankings and indices have to say about Venezuela in terms of its economic performance and sustainability, its country brand strength, soft power, and reputation.
Bangladesh
Bangladesh: Let’s explore what international rankings and indices have to say about the fast developing South Asian country in terms of its economic performance, sustainability, country brand strength, soft power, and reputation.
Houston
As the fourth-largest city in the United States, Houston stands out as one of America’s most ethnically diverse metropolises, continuously attracting both domestic and international immigration. Houston’s economy is deeply tied to the energy industry, serving as a crucial hub for numerous oil and natural gas pipelines. But how does Houston perform in terms of economic performance, city brand strength, and reputation, according to leading rankings and indices?
Frankfurt
Frankfurt, a major financial hub in Germany, is renowned for its impressive skyline, vibrant cultural scene, and strategic importance in the European economy, housing the European Central Bank among other organizations. But how does Frankfurt perform in terms of urban sustainability, city brand strength, and reputation according to leading rankings and indices?
Kuala Lumpur
Kuala Lumpur, Malaysia’s capital, is a vibrant metropolis known for its impressive skyline, rich cultural heritage, and strategic importance in Southeast Asia. But how does Kuala Lumpur fare in terms of sustainability performance, city brand strength, and reputation according to leading rankings and indices?
Jakarta
Jakarta, the bustling capital city of Indonesia, is a dynamic metropolis known for its economic vitality, rich cultural heritage, and strategic importance in Southeast Asia. But how does Jakarta fare in terms of economic competitiveness and urban sustainability, city brand strength and reputation, according to leading rankings and indices?
Bogotá
Bogotá, the capital city of Colombia, is a vibrant metropolis renowned for its rich cultural heritage, diverse economy, and strategic importance in Latin America. But how does Bogotá perform in terms of economic performance, city brand strength, and reputation according to leading rankings and indices?
Washington D.C.
Washington D.C., the capital of the United States, is known for its political significance, rich history, and cultural landscape. Home to federal agencies, international organizations, and tech giants, it is a key hub for diplomacy and policy-making. But how does Washington D.C. perform in terms of sustainability, city brand strength, and reputation, according to leading rankings and indices?
Zürich
Zürich is Switzerland’s most populous and well-known city, situated at Lake Zurich in the German-speaking part of the country. Known as a financial center, the city has many strengths (and a few weaknesses). How do international rankings assess Zürich’s economic performance, livability, city brand strength, and reputation?
Stockholm
Stockholm, the capital of Sweden, is the biggest Nordic city with almost 1 million inhabitants. Known for its architecture and the Nobel Prize ceremony, it is also an economic powerhouse of Scandinavia. But how is Stockholm performing in terms of city reputation and influence, business attractiveness, and sustainability, according to leading rankings and indices?
New York
New York, considered America’s cultural mecca and global financial hub, is renowned for its landmarks and lifestyle. But how does it fare according to international rankings measuring economic performance, reputation, sustainability, and innovation?
London
London, the UK’s financial hub and one of the world’s most influential cities, is known for its life quality and social sustainability. Is the Brexit vote affecting London’s ability to attract tourism and talent? What do leading rankings and indices say about the UK capital’s urban sustainability, city brand strength, and reputation?
Paris
Paris, the French capital, is one of the best-known cities and among the most popular tourist destinations worldwide. It has been a global reference for culture, travel, art, and commerce for centuries. But what do leading rankings say about the reputation of Paris, its innovation capacity, business attractiveness, and sustainability?
Dubai
Dubai, a leading hub of the Middle East, is known for its multiculturalism, near-futuristic lifestyle, and commitment to hosting major international events like Expo 2020 and COP28. But how do leading rankings and indices assess Dubai’s city brand appeal to international investors and talent, its economic and sustainable development, soft power, and reputation?
Cape Town
Cape Town, often referred to as the Mother City, is known for its scenic beauty and natural vistas. But how attractive is this popular destination for international talent, visitors, or investors? Let’s explore how leading rankings and indices assess Cape Town in terms of its economic and sustainability performance, city brand strength, and reputation.
San Francisco
San Francisco, one of the most cosmopolitan cities in the USA, is the financial center and cultural hub of the West Coast. Known for its location, climate, architecture, and openness, it attracts tourists and tech companies alike. But how do leading rankings and indices assess San Francisco in terms of reputation and influence, business attractiveness, and sustainability?
Athens
Athens embodies a blend of ancient architecture and rich cultural heritage. Despite challenges like financial crises, wildfires, and the pandemic, the Greek capital is attracting tourists, businesses, and digital nomads through new investment and sustainable development. But how does Athens perform in terms of economic and sustainability performance, city brand strength, and reputation, according to leading rankings and indices?
Beijing
Beijing, the political, cultural, and educational centre of China, is known for the majestic Forbidden City and bustling hutongs amidst modern skyscrapers and technological innovation. But how does Beijing fare in rankings that measure economic and sustainability performance, city brand strength, and reputation?
Geneva
Geneva is a tranquil blend of natural splendor, diplomacy, and innovation. Situated on the shores of Lake Geneva, between the Swiss Alps and France, it is a significant symbol of peace and home to the United Nations and over 200 international organizations. But how do leading rankings and indices assess Geneva in terms of economic and sustainability performance, city brand strength, and reputation?
Brussels
As the capital of Belgium and the de facto capital of the European Union, Brussels shapes global policies and fosters international cooperation. With a diverse economy driven by finance and services, Brussels’ strategic location and excellent infrastructure enhance its appeal as a business hub. But how does Brussels compare to other cities in terms of reputation, influence, business attractiveness, and sustainability?
Tel Aviv
Tel Aviv, Israel’s second-largest city, is known as the ‘party capital of the Middle East’ and is praised for its nightlife. It is one of Israel’s top tourist spots with a variety of museums and a reputation for being start-up friendly. But how does it fare in terms of economic and sustainability performance, city brand strength, and reputation, according to leading rankings and indices?
Sydney
With over five million inhabitants, Sydney is the largest metropolis in Australia. Considered one of the wealthiest and most dynamic cities in Oceania, how does Sydney perform in international rankings measuring economic competitiveness, sustainability, innovation, city brand strength, and reputation?
Auckland
Auckland is New Zealand‘s largest city and the country’s financial and economic center. Located between two harbors, it offers beaches, hiking trails, and islands within a short distance. But what do leading rankings and indices say about Auckland’s economic performance, urban sustainability, city brand strength, and reputation?
Barcelona
Barcelona is one of Europe’s most visited cities, known for its Gaudi architecture, history, location, and favorable climate. However, it faces challenges from overtourism, with protests against Airbnb and tourist apartments. But what do leading city rankings say about Barcelona’s economic performance, urban sustainability, city brand strength, and reputation?
Berlin
Ever since reunification, Berlin has been a mecca of the alternative art world, offering a variety of opportunities for creatives. It is also a start-up haven and the capital of Germany, making it a political heavyweight. But what do leading city rankings say about Berlin’s economic and urban sustainability performance, city brand strength, and reputation?
Dublin
Dublin offers a charming mix of rich literary tradition, a vibrant cultural scene, and a commitment to innovation. Its strategic location and attractive tax incentives make it a prime hub for multinational technology, finance, and pharmaceutical sectors, along with a thriving startup ecosystem. But how does Ireland’s capital city fare in terms of economic performance, city brand strength, and reputation, according to leading rankings and indices?
Düsseldorf
Düsseldorf (or Duesseldorf) is a popular city for Germans and expats alike, thanks to its quality of life. But how does the capital of the German state of North Rhine-Westphalia (NRW) fare in terms of economic performance, city brand strength, and reputation, according to leading rankings and indices?
Copenhagen
Copenhagen projects the image of a sustainable cyclists’ haven that is tolerant and progressive. But how does the capital of Denmark fare in the different rankings and indices that study the world’s top cities in terms of sustainability, brand strength, and reputation?
Chicago
Chicago: how well does the “Windy City” perform in international rankings that study the competitiveness of cities in terms of attractiveness for talent, innovation, and business? Does Chicago have a chance at beating its national rivals New York and San Francisco? How well does it fare in terms of sustainability, city brand strength, and reputation, according to leading rankings and indices?
Bangkok
Bangkok is known as a dynamic port and one of the largest ASEAN cities. It faces the future with innovative projects like One Bangkok, focused on environmental sustainability and smart-city living. Bangkok attracts millions of visitors every year as a gateway to Thailand. But how promising is the city in terms of business and tourism attractiveness? How well does it perform in terms of sustainability? How influential is it worldwide, according to leading rankings and indices?
Osaka
Osaka, Japan’s third-largest city, has historically been a key economic engine, home to major company headquarters like Panasonic, Sharp, and Sanyo. Known for shopping and nightlife, Osaka has been a popular venue for international events since the 1970 World Expo. But how does Osaka perform in terms of economic competitiveness, city brand strength, and reputation, according to leading rankings and indices?
Melbourne
Melbourne, the second-largest city in Australia after Sydney, is known for its lively cultural scene and economic dynamism. Declared in 2018 as the world’s second most livable city by the EIU’s Global Liveability Index, how does Australia’s “cool kid” perform in innovation, global influence, and sustainability, according to leading rankings and indices?
Lisbon
Lisbon, located on the Iberian Peninsula and Portugal’s largest city, is the westernmost capital of mainland Europe – known for its location on the Atlantic Ocean and its historic explorers. Apart from its appeal as a destination, what are Lisbon’s strengths and weaknesses? How does the city perform in terms of economic performance, sustainability, and reputation? Let’s explore what leading rankings and indices have to say.
Hong Kong
Hong Kong, with its world-class infrastructure and well-educated, talented workers, is among the world’s best places to do business. Despite its small area, the city boasts national parks, islands, a famous skyline, architectural landmarks, and shopping opportunities. But how does it perform in terms of reputation and influence, business attractiveness, and sustainability?
Montevideo
Montevideo: how attractive is Uruguay’s laid-back capital city for investors, talent, businesses, and visitors? What do leading rankings and indices have to say in terms of its economic performance, urban sustainability, city brand strength, and reputation?
Mexico City
Mexico City, one of Latin America’s business and cultural hubs, is a city full of contradictions, judging by international rankings and research. High levels of inequality and corruption, along with enduring stereotypes, affect the city’s image abroad. At the same time, its urban development appeals to many digital nomads. So how is Mexico City really performing in terms of reputation and influence, business attractiveness, and sustainability?
Seoul
Seoul, the capital of South Korea, is a metropolis where modern, high-tech, and pop culture blend with traditional street markets, Buddhist temples, and palaces. As the business and financial hub of the country, it is also an up-and-coming global cultural capital. But how is Seoul performing in terms of reputation and influence, business attractiveness, and sustainability, according to leading rankings and indices?
Vancouver
Vancouver, known for its scenery, climate, and friendly people, it is a popular tourist destination and place to live. With a thriving economy, including its animation and film industry, it has also hosted international events like the 2010 Winter Olympics. But how does Vancouver perform in international rankings that measure global power, business attractiveness, sustainability, and city reputation?
Milan
Milan, a global capital of fashion and design, is renowned for its dynamic economy, rich cultural heritage, and vibrant urban life. But how does it fare in terms of economic performance, urban sustainability, city brand strength, and reputation, according to leading rankings and indices?
Nairobi
Nairobi, “the safari capital of Africa,” offers a unique selling proposition with Nairobi National Park just 10km from the city center. How will Kenya’s increased efforts in tourism branding impact sustainability, environmental management, innovation, livability, expat interest, and the economic performance of Nairobi? How well does the Kenyan capital fare in leading rankings and indices?
Vienna
Vienna: how do the capital of Austria’s baroque architecture and musical heritage influence its positioning in rankings that study the cultural and economic competitiveness of cities? How well does Vienna perform in rankings that measure urban sustainability, innovation, creativity, and the attractiveness of cities as business hubs?
Madrid
Madrid is a cultural gem, drawing visitors to its renowned museums, vibrant culinary scene, and lively nightlife. Strategic urban investments have enhanced its livability, making it a sought-after destination for residents and professionals. But how do these characteristics influence Madrid’s performance in indices that rank cities by economic, social, and environmental characteristics?
Toronto
Toronto is Canada’s most populous city. Known for the CN Tower, one of the biggest freestanding buildings on the planet, it is also considered one of the safest cities in North America and is characterized by the diversity of its inhabitants. But how do international rankings and indices assess Toronto’s economic performance, brand strength, and reputation?
Los Angeles
Los Angeles is famous for its entertainment industry and climate. As one of the largest North American cities, it is home to a leading port, among the busiest in the United States. But how attractive is it for investors, talent, visitors? How strong is its brand strength and reputation, according to leading rankings and indices?
Miami
Miami, known for its vibrant nightlife, beautiful beaches, and cultural diversity, is a major hub for tourism, international trade, and finance. Dubbed the “Gateway to Latin America,” it attracts diverse talent due to its favorable business environment and high quality of life. But how does Miami perform in terms of economic competitiveness, innovation, sustainability, city brand strength, and reputation, according to leading rankings and indices?
Boston
Boston is renowned for its historical significance, prestigious universities, and thriving tech industry. Home to Harvard and MIT, it drives innovation and attracts global talent. But how does Boston perform in terms of economic competitiveness and sustainability, city brand strength, and reputation, according to leading rankings and indices?
Seattle
Seattle, famous for its iconic Space Needle and vibrant tech industry, is home to tech giants like Amazon and Microsoft, fostering a dynamic environment for startups. The city also boasts a thriving cultural scene, extensive parks, and waterfronts. But how does Seattle perform in terms of economic competitiveness and sustainability, city brand strength, and reputation, according to leading rankings and indices?
Las Vegas
Las Vegas, known as the Entertainment Capital of the World, is famous for its vibrant nightlife, casinos, and luxurious resorts. Beyond entertainment, the city is making strides in economic diversification, cultural development, and urban planning, significantly contributing to Nevada’s economy. But what do leading rankings say about Las Vegas’ economic competitiveness, sustainability, city brand strength, and reputation?
Buenos Aires
Buenos Aires, Argentina’s capital and South America’s most visited city, is loved by artists and visitors for its multicultural agenda, street art, and gastronomy. But how well does it perform in rankings that study the capacity of cities to attract talent and investment? Is the city government protecting the natural environment and ensuring livability?
Rome
Rome, like few others, stands for a metropolis rich in history, culture, and potential. From its iconic landmarks to its vibrant street life, Rome’s influence stretches far beyond its ancient walls. As one of the world’s most visited cities, the Italian capital captivates visitors with its rich heritage and timeless charm. But what do leading rankings and indices say about Rome’s economic performance, its city brand strength, and reputation?
Medellín
In recent years, Medellín in Colombia has gained fame thanks to Netflix and its Narcos series, although the impact on the city’s image is debatable. In 2013, Medellín was elected the world’s most innovative city by the Urban Land Institute. But what do the different indices say about the city’s economic progress, five years later? What about its city brand strength and reputation?
New Delhi
New Delhi, India’s capital, is home to strong academic research institutes but struggles to grow and retain talent. How attractive is New Delhi for high potentials, visitors, and investors? How livable and sustainable is it, according to leading rankings and indices?
Brisbane
Brisbane offers a mix of subtropical climate, scenic nature, and urban sophistication, making it one of Australia’s most livable cities. As it gears up to host the 2032 Olympic and Paralympic Games, what do leading rankings and indices reveal about Brisbane’s economic competitiveness, sustainability, city brand strength, livability, and reputation?
Helsinki
Helsinki, the capital city of Finland, is a vibrant metropolis known for its long summer days and short winter daylight. But how does Helsinki perform in terms of economic competitiveness, sustainability, city brand strength, and appeal to talent from abroad?
Hamburg
Hamburg, Germany’s second-largest city, is a significant cultural and economic hub known for its maritime heritage and vibrant port. With the UNESCO World Heritage Speicherstadt and events like the SMM Hamburg maritime trade fair, it solidifies its status as a global maritime center. But how does Hamburg perform in terms of economic competitiveness, sustainability, city brand strength, and reputation, according to leading rankings and indices?
Tokyo
Tokyo, together with the Greater Tokyo Area, is the most populous metropolitan area in the world, with 39 million residents. As Japan’s capital since 1869, it wields extensive economic, political, and social power in the Asian region. But how does Tokyo perform in global rankings that measure the competitiveness of cities in terms of innovation, reputation, influence, business attractiveness, and sustainability?
Shanghai
Shanghai, characterized by its iconic Lujiazui skyline, is one of the biggest cities in the world. It is a major transport hub and an increasingly important global financial center. Home to the largest free-trade zone in mainland China, how does this huge metropolis fare in terms of economic competitiveness and innovation, city brand strength, and reputation?
Shenzhen
Shenzhen in southern China is often referred to as the country’s Silicon Valley. The city’s competitive culture has attracted a large population of young, talented workers and is home to numerous small manufacturers and software companies. But how does it fare in global rankings on economic competitiveness and innovation, livability, sustainability, city brand strength and reputation?
Prague
Prague, Czech Republic’s capital city, leverages its reputation as a tourist destination to compete with other Central and Eastern European cities, attracting young international talent and foreign investment. But how does Prague perform in areas like reputation and influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
Perth
Perth, the capital city of Western Australia, ranks well in terms of livability and attractiveness for students. But does Perth’s lagging urban environmental sustainability impact its opportunity for economic growth in a competitive global landscape of reputable city brands? Let’s explore what leading rankings and indices have to say about its economic competitiveness, innovation, city brand strength, and reputation.
Addis Ababa
Addis Ababa, the capital of Ethiopia, is a dynamic and rapidly growing metropolis with a rich history and vibrant cultural scene. As a central hub for economic activity in East Africa, its diverse economy is driven by government, services, and textiles. But how does it fare in terms of economic performance, city brand strength, and reputation, according to leading rankings and indices?
Amsterdam
Amsterdam, the capital of the Netherlands, has a long history of commerce and entrepreneurship and is a favorite among visitors of all ages. Apart from being one of Europe’s most popular destinations, how is Amsterdam doing according to international rankings that measure sustainability, innovation, global influence, and other aspects linked to its reputation?
Budapest
Budapest, the Hungarian capital, is an international melting pot of sub-cultures. The city prides itself on being one of the richest European capitals in terms of its public transportation system. But what do international rankings and indices say about Budapest’s performance in terms of economic strength, livability, urban sustainability, and city brand appeal?
Moscow
Moscow, the capital of Russia and one of the world’s geopolitical leaders, is a key player in global economic competitiveness. But is the twelve million-strong city a global leader in talent and innovation? How is Moscow’s reputation abroad, and what are its best brand assets?
Munich
Munich strives to compete in a global market and diversify its tourism-influenced brand through tech, talent, and innovation. But how does Munich position itself as a sustainable, dynamic, and green European city while factors like geographic location and cultural characteristics, including the world-famous Oktoberfest, shape its global perception?
Oslo
Oslo, Norway’s capital, has emerged as a Northern European cultural hotspot for food, art, and fashion. The city boasts landmarks such as the Munch Museum, Oslo Public Library, and the Climate House in the Botanical Gardens. But how does Oslo perform in leading rankings and indices on environmental sustainability, innovation, economic strength, and city brand influence?
São Paulo
São Paulo: how does one of the financial capitals of South America and Brazil’s largest and wealthiest city perform in international rankings of economic development, sustainability, and innovation?
Istanbul
Istanbul is a vibrant metropolis that connects Europe and Asia. Known for its rich history, cultural diversity, and strategic importance, the city continues to be a key player in global business, tourism, and culture. But how does it perform in terms of reputation, influence, business attractiveness, and sustainability, according to leading rankings and indices?
Warsaw
Warsaw, Poland’s capital, is a rapidly evolving urban centre known for its robust economy, historical significance, and growing international influence. But how does Warsaw perform in terms of image, reputation, influence, business attractiveness, liveability, and sustainability, according to leading rankings and indices?
Abu Dhabi
Abu Dhabi, the capital of the United Arab Emirates, is a rapidly growing city known for its financial strength, innovative developments, and cultural prominence. But how does Abu Dhabi perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
Bern
Bern, the capital city of Switzerland, is renowned for its high quality of life, cultural heritage, and green spaces. Bern is a city that balances modernity with tradition, making it an attractive destination. But how does Bern perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
Basel
Basel, located in northwestern Switzerland on the banks of the Rhine River, is celebrated for its rich cultural scene, thriving pharmaceutical industry, and strong quality of life. It is a small city by international standards with a global reach, balancing innovation, cultural richness, and modern infrastructure. But how does Basel perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
Ghent
Ghent, a historic city in Belgium, is renowned for its rich medieval architecture, vibrant cultural scene, and strong academic institutions. With a growing international reputation, the city is steadily emerging as an attractive destination. But how does Ghent perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
Aarhus
Aarhus, Denmark‘s second-largest city, is known for its dynamic cultural scene, thriving student population, and growing influence as a business hub. The city offers a good balance of rich history and modern innovation. But how does Aarhus perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
Toulouse
Toulouse, known as the aerospace capital of Europe, is a key player within the region. But how does Toulouse perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
Utrecht
Utrecht, a vibrant city in the Netherlands, is known for its rich history, scenic canals, and thriving academic community. As one of the country’s fastest-growing cities, it is increasingly gaining recognition for its innovation, quality of life, and livability. But how does Utrecht perform in terms of attractiveness, reputation and influence, economic strength, and urban sustainability, according to leading rankings and indices?
Nantes
Nantes, located in the west of France, is a city known for its vibrant culture, innovation, and strong environmental focus. The city has emerged as one of France’s leading cities for livability, innovation, and sustainability. But how does Nantes perform in terms of image, reputation, influence, business attractiveness, livability, and sustainability, according to leading rankings and indices?
San Diego
San Diego, known for its stunning coastline, tech innovation, and strong economy, continues to grow as a prominent hub in the USA for business, technology, and livability. But how does it perform in terms of economic competitiveness, city brand strength, sustainability, and reputation, according to leading rankings and indices?